Tag: WP-Optimize

Social Media Marketing

Social Media Marketing
Social Media Marketing

Social media marketing  (sometimes referred to as  viral marketing)  has  surpassed conventional .Net techniques when it comes to small business marketing and advertising. It used to be that keywords (meta tags) on your web site were all that mattered. But now, your incoming inbound links from social media marketing services are actively playing a important purpose in your search engine optimization. One survey indicated that additional individuals are now finding new internet sites through Facebook than as a result of any other resource.

As you can probably imagine, having your small business promoting its products and services on sites like Facebook or Twitter involves different methods than you would utilize with your business website. The normal search engine optimization guidelines no longer apply. The Game has changed and your Peers on Social networking sites are using Social Media to change the rules. If you want to use social media advertising to grow your business, you will need to make some adjustments. Here are a few for you:

Incorporate More Interactivity

Simply using social media marketing and advertising services to expand your market is wasted energy if your followers are not engaged with your brand. Your followers and fans need to continue to be engaged and interested. That implies you’ll need to have to publish on a regular basis and frequently and you’ll need to have content that moves them to get involved or considerably interaction (like, share or post comment), as much as possible.

Surveys show that more than 50% of internet surfers are more very likely to purchase from a corporation that they interact with on social media sites. Hmm.. Think about that.  Web surfers are much more most likely to buy from or support a business or organization that they interact with on social media sites – not follow on social web sites. Interaction is the important.

Interaction is Not Promoting

This is a lesson I had to learn and it was a gut punch right to the stomach. Tweeting and posting about sales and special discounts is fantastic; your pals and followers will enjoy the chance to conserve money. And when you get right down to it, the bottom line of  small business advertising is to make sales. But your participation with social media marketing and advertising solutions can not be only market, promote, sell. Customers (Fans) are incredibly reluctant to follow companies that do almost nothing but provide through social media. You might develop a few followers ( less than 20), but in all likelihood, you’ll lose potential followers.

Remember, the goal of  using social media for your small business promoting is to in fact be social. You don’t have to be fascinating, but you must be human. Supply information, stir up ideas, make people want to interject. Submit surveys and polls. Inspire interaction  between your followers. Get the conversation going. The much more helpful and social you are, the more likely your enthusiasts are of reposting your messages. And that is how your use of social media will expand your market reach.

Advertise Your Social Media Profiles

Social media is not a “if I build it, they will come” concept. When you created your website, when you develop your social media promoting profiles, you’ll want to promote and update them regularly. The simplest thing to do is to promote your social media presence on your web site. Add a Facebook Like button and a Twitter “Tweet This” button to all of your blog site posts and pages. This will allow visitors to spread your stories with one particular click of a button.

Add links (buttons) to your Facebook fan page and your Twitter profile on each and every page of your web page. Then, when anybody visits your site, they can grow to be a enthusiast or follower immediately from your web page. Inspire visitors to come to be supporters and followers by making it straightforward for them to do so. Also include links to all of your social media profiles and pages in your electronic mail marketing templates, and hyperlink your profiles to each other (Facebook to Linkedin, vice versa) due to the fact most surfers use more than a single social media site.

Social media marketing is an excellent way to market your business and develop your customer base.  Incorporate these basic recommendations and social media principles: Incorporate More Interactivity, Interact rather than promoting and Advertise Your Social Media Profiles online and offline. Need help incorporating these techniques? Contact us Today! We encourage all feedback, it helps us to better serve you.

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We’re happy you are visiting us  and hope to have you as a subscriber to Lord & Griffin IT Solutions Online Blog. We hope our blog and websites are always informative and help you make informed ebusiness decisions and meet all your professional goals in the areas of Information Technology, Computer Systems and on the Web.

Be sure to Follow “Lord & Griffin IT Solutions” Blog and get every new post delivered to your Inbox.  Topics covered regularly in our blog and pages give you an comprehensive view of what it takes to be successful in eBusiness.

Subjects such as:

  •     E-Commerce
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  •     Internet Advertising
  •     Search Engine Optimization & Search Marketing
  •     Social Media
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Feel free to comment on the posts and contact us about any area you feel is important to you. By all means,share news and your views, trends and what’s interesting in the world of information technology and the internet by commenting on articles and interacting with other subscribers and visitors. We encourage all feedback, it helps us to better serve you. We’d like to hear about your Internet & computer experiences as we form and update FAQs. Thanks again!

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Why Hire A Designer?

A lot of business owners and entrepreneurs start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs. As their business expands over time, they will find that their simple “homemade” site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you’re someone who started everything with no money too, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer handle the tech-side and the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

When seeking a Web Designer, be sure to get credible designers. Shop Around.. the designer should be knowledgeable, skilled professionals and good at what they do. By outsourcing your web design jobs to us, you won’t have to worry when problems surface because we can always get most issues resolved in less than an hour. Our web developers will be able to pin point the problem and fix it faster than most of our competitors .

Also, the work you pay for will turn out more professional than what you can achieve because our award -winning designers  (12 Yrs experience)have been doing it longer than you have. After all, we do it for a living so we have to be good!

Lord & Griffin offers a free initial consultation,  If you’re not certain which web design service to use for your design, or at what price, then we can help. We will recommend the single best and most affordable web site solution for your business, often within hours – and there is no cost or obligation!

Lord & Griffin Web Solutions builds professional, custom websites, as well as template-based websites, and web portal applications for clients from SmallTown USA to Timbuktu. Typical ecommerce site customers range from self proprietors, to small business, to Corporations. Lord & Griffin Web Solutions prices are normally half of what our competitors charge.

It may sound unbelievable but the majority of the big companies in the web development business usually do not invest much in the development of new technologies. Instead they rely on 3rd party solutions and software. Unlike most companies, Lord & Griffin Web Solutions can develop and design these technologies in-house. Moreover, our business approach is human-oriented in that our client support is a center factor in the quality web development service that we offer.

Lord & Griffin Web Solutions also maintains a roster of talented web site developers and graphic designers.
Contact Lord & Griffin Web Solutions to select the best e-business solution for your company.

Remember: Don’t just work your business, but grow your business too!

Web Design: Good Web Design Practices

Image courtesy of arztsamui / FreeDigitalPhotos.net
Professional, award-winning web design services starting as low as $250

 

Good Web Design Practices should never be taken lightly. Your website is where your business resides — it’s like the headquarter of an offline company. When approaching web design, Planning is everything. You should have a blueprint or layout. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

 Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. Remember the rule: Keep It Simple. “Simple” doesn’t mean boring..

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at http://www.w3.org and make sure they are cross-browser compatible*. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

*Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

Lord & Griffin Web Solutions, Division of Lord & Griffin IT Solutions,  is a full service, award winning, web solutions company. Lord & Griffin Web Solutions strives to provide all-inclusive web hosting services, which includes (but not limited to) professional services in the following fields: Web Hosting, Web Design, Web Development, Internet Marketing and the utmost in customer service and support.

For FREE Consultation Contact Lord & Griffin IT Solutions Today!

Lord & Griffin Web Solutions
Professional, Award-Winning Web Design Services

NEWS: NEW CLOUD HOSTING PLATFORM IN U.S.

A New Cloud Hosting Platform in Our U.S. Data Center

Lord & Griffin IT Solutions provides one of the highest levels of security and stability thanks to its partnership with the leaders in the Information Technology Industry. We strive to ensure maximum data protection and uptime for our customers’ web sites. We strive to ensure maximum data protection and uptime for our customers’ web sites, that’s the reason why we have added a specially designed anti-DdoS device to protect our network from unfriendly outer attacks.

All our servers in the US data center are now part of our new cloud hosting platform whose main goal is to minimize all possible downtimes and to offer a significant increase in the performance of both your Control Panel and your website. Here is just a short list of the benefits you will enjoy in our US data center with our cloud hosting platform:

  • enhanced service stability – we store different services (emails, MySQL databases, etc.) on different servers so as to make our overall platform less vulnerable to hack/DDoS attacks.
  • faster servers – we have recently upgraded our network to 10 Gbps, which means that our servers are faster than ever and so will be your website
  • faster maintenance – by ensuring spare servers, we have simplified server maintenance procedures and hence minimized frustrating service interruptions and downtimes
  • migration to SSDs – all web hosting users who are using less than 1 GB of storage space are now located on fast SSDs. This means that they will enjoy much faster read/write speeds and faster website speeds. We are planning to move all cloud hosting accounts to SSDs as well.
  • web accelerators (Memcached, Varnish, Node.js) – our web acceleration tools will help you boost the speed of your website even further.

As a valued web hosting client of Lord & Griffin Web Solutions (a division of Lord & Griffin IT Solutions), you will enjoy all the benefits of a state-of-the-art data center located in Chicago, Illinois, and owned by the well-known US company Steadfast Networks, which also provides the physical environment necessary for keeping the servers up and running 24 hours a day, 7 days a week.

Fully Redundant Network
The internal network of the data center is composed of redundant Cisco 6500 (SUP720) core routers/switches, Cisco 3560-E series distribution layer switches and Cisco 2950/2960 aggregation/customer layer switches. The network is fully meshed and redundant with several major backbone providers and an international peering network.

Optimal Route Selection
As a Tier 1 ISP, the owner of the data center where our servers are co-located, has established extensive public and private peering relationships. Peer points currently include the Pacific Bell NAP and the Palo Alto Internet Exchange. BGP4 is used for optimal route selection and automatic fail over.

Cisco Powered Network
The data center where the servers are co-located has an excellent peering network, including major backbone providers, such as Layer(3), NTT and nLayer, which are among the top network service providers. BGP is used for optimal route selection and automatic failover.

100% Network Uptime
The in-house operation center is staffed with skilled technicians that are available 24 hours a day, 7 days a week. The service is backed up by an industry-leading 100% network uptime SLA.

Very Fast & Reliable Servers
Our own server network includes a vast number of servers, which are being monitored 24/7/365. We maintain basic production servers, backup servers, as well as administrative, spare and dedicated servers.

 

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