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Top 7 Reasons WHY You Need a Business Website in 2014

Lord & Griffin IT Solutions Web Awards

Top 7 Reasons You Need a Business Website in 2014

 Professional Web Design Services Starting at $250 + Hosting

Nothing conveys “business” to your client base like a professional, well-targeted website. With our award-winning web design and internet marketing expertise, we know how to create or improve your web presence. Whether you know exactly what you want in a website, or have a general idea, our Consultants will assess your individual needs and develop an effective and efficient Web Solution. We have the knowledge and skills to build you or your company (from Social Media Profiles and Pages to E-Commerce Websites) the perfect online presence.

*Only about 44% of small businesses operate a website. 47% of prospective customers said they are more likely to purchase services or products from a small business with a website, according to a recent Discover Small Business Watch Survey.

Having a website of your own provides your business with invaluable advantages over the traditional advertising channels. There are at least 7 reasons why you should present your business online:

  1. Increased customers’ convenience: Searching for businesses and products over the Internet is much easier and quicker than leafing through the Yellow Pages. Anytime a potential or existing customer wants to find out more about your business, they can easily do that, especially if you have an “F&Q” section added. Your customers can be always in touch with you, all they need to know is your website address.
  2. Greater accessibility to your business profile: Your business profile will be accessible from EVERYWHERE. No other ad channel provides such global coverage. You will not depend any more on restricted presentations based on phone book entries. What is more important, more and more customers nowadays resort to the Internet when searching for products, services and businesses.
  3. Greater opportunities for promoting your business portfolio: People can`t buy your products or services if they don`t know that they actually exist. Through a WEBSITE you can tell your potential audience much more than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations with regard to space and time, nationality and residency. You can say as many things as you want, to as many people as YOU wish. And your business representation can be as resourceful as is the Internet.
  4. Low-cost efficient advertising:  Practically, what happens is – your website runs a NON-STOP PROMOTION of your business! Your customers are always able to obtain up-to-date and thorough information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they have time or need to.
  5. Around-the-clock availability: A website is available 24 hours a day, 7 days a week, 365 days a year. It will be your hardest-working employee, never getting sick, or taking holiday. And you can always rest assured that your website is there for you – to answer to your customers` questions, or to collect their feedback instead of you.
  6. It saves time: With a website, prospective customers can learn about you and your business at any time of the day or night without you having to be all the time pre-occupied with the process. The time you would otherwise spend on answering or re-directing of your customers` questions can be now saved and invested in further activities to increase your profits, in other words – in further expansion of your business.
  7. It saves money: You can save a lot of money spent otherwise on print and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings. Furthermore, while regular renewals of printed materials can be quite expensive and also time consuming, updating information on your website is always handy, fast and most important – amazingly efficient. As we all know, nothing is more valued in a business than optimal productivity for minimal input costs.

 

Please contact us to schedule a Free consultation. To see a few of the websites we have created recently or view our portfolio. Call: 888-404-8282 or email: contact@lordgriffin.net

What a website can do for your business: Help customers find you when searching online • Sell products and possibly increase revenue • Save your valuable time • Give your business a professional look and more credibility.

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Top 10 Features of a Winning E-Commerce Site

Lord Griffin IT Solutions E-Commerce Website- WordPress
Best E-Commerce Developer & E-Commerce Web Design Firms, Best Web Design Agencies – 2013

E-commerce has become a large part of the internet and the economy all around the world. Giving the consumers the opportunity to deal business online has helped to dissolve physical borders as well as to help businesses reach out to a wide variety of customers originally inaccessible. It’s important to have a good website design that encourages users to browse the online catalogue through their internet browser and to make their online purchase in the same place.

It’s not surprising that clearly stated information is the top factor in whether a customer buys from your site or not. But what are some of the other influences? Let’s take a look:

Top 10 Features of a Winning E-Commerce Site

  1. Pricing/shipping information clearly stated – It all comes down to trust, the less information you include in the ordering process/shopping cart the more likely the buyer will abandon their purchase. All taxes, shipping and additional costs should be clearly visible throughout the ordering process.
  2. Looks credible and trustworthy – One of the easiest ways to instil trust in buyers is to have the relevant security badges for your site. Our ineedhits site is certified by TRUSTe and also its security is verified by VeriSign. Any affiliation with industry associates (such as SEMPO) also helps in building trust and credibility with buyers.
  3. Product displayed on homepage – This makes sense as the main action you want visitors to make when reaching your homepage is to click deeper into your site.
  4. Visually appealing – This is one of the basic principles of website design. Don’t make your site too cluttered – break up the text with images.
  5. Total cost calculator (shipping, tax, etc)- Similarly to the first point, ensure that the buyer has all the pricing information before they submit their credit card or Paypal details. If you trick the buyer in the ordering process then it’s likely you will loose them forever.
  6. Search function – As the number of products/services your site offers increases, the more it is necessary to offer a search box.
  7. Privacy statement – I see a privacy policy as a must if you have an e-commerce site. With identity fraud on the rise it is imperative that customers feel that they can safely shop on your site.
  8. Onsite customer reviews/testimonials – Reviews and testimonials give the buyer more confidence in transacting with you if you’re not a big brand.
  9. Online customer service (live chat) – A live chat service is particularly helpful for buyers who are having trouble purchasing your products/service. By providing a live chat option you are likely to reduce your cart abandonment rate.
  10. Links to social networks – If you have a Facebook or Twitter account for your business then why not share it with your buyers. One way to do this is put the links to all your social media sites in your website footer.
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Lord & Griffin IT Solutions- New Orleans 2013 Award

Lord & Griffin IT Solutions:  Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

Content Is King.

Content

Are you one of the many businesses and organizations that cringe at the thought of having to use social media to gain rankings for your website? Not every business has breaking news to share and that is OK. Sure, social media is now a ranking factor, but it is only one factor. Those of you losing sleep over your social media presence, or lack thereof, should relax and spend your business hours on business, not worrying about content and online marketing.

Content is the backbone of any website or online business collateral. But creating fresh Content at short intervals can be both time & cost prohibitive. With Lord & Griffin Web Solutions, you simply focus on providing  quality product or service and we take care of the technical stuff. We create good content in one go so that you can leverage it to derive the full potential of your business thus saving recurring expenditure on time & money!

YOU need Quality, target- specific content for your business because:

  1.  It is tailored to cater to your specific business, thoroughly researched and catchy
  2.  It is 100% original – not ‘spun’
  3.  It goes through a strict QC before final delivery
  4.  It compels a user to ‘act’ – buy/spread news about your products and/or services
  5.  It results in improved rankings, high conversion rates & enhanced ROI for your business

Our Service Packages include:

• Website Content • Articles & Blogs • SEO Content • Marketing Content
• E-Learning Content • SMO Content • Ad Copywriting • Editing & Proof-Reading

Lord & Griffin Web Solutions has over 12 years of experience in generating great quality online content for clients across the U.S., UK, Australia and Europe.

Contact Us Today for Free Consultation.

Lord & Griffin Web Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

7 Reasons To Have A Facebook Page

Like Lord & Griffin IT Solutions on Facebook
Like Lord & Griffin IT Solutions on Facebook

Top 7 Reasons you should have a Facebook Page:

  1. Self-promotion – If you want to get your business out there, Facebook is a powerful tool. Facebook has about 1.11 billion (active March 2013) users, ^ a b “Facebook Reports First Quarter 2013 Results”. Facebook Retrieved 2 May 2013.
  2. Interaction – Interaction and engagement is very important in today’s socially connected world. Followers and potential customers want to connect with you. They want to feel your humanness (whodathunk?). Facebook enables you to do so almost effortlessly. Followers can comment, like, or share something you posted, and most of all, your followers can connect with you, and other followers building a sense of community.
  3. Online presence – Having a Facebook page enables you to: 1.) build an online presence where you can connect with your followers. 2.) have an opportunity to reach the over 1 billion Facebook users. 3.) target specific or different kinds of markets and demographics as well as increases relevance through SEO (Search Engine Optimization).
  4. Drives traffic to your site – By adding your URL (http://www.sample.com/i.e. or web address (http://www.abcxyz.com) in the description area, in posts, or in comments, you have the possibility of driving traffic to your website.
  5. Analyze market – Want to know who your followers are, what the best time to post, who sees it, who is talking about your page, and your reach? Facebook gives you the ability to do so (30 likes first). Think of it as Facebook Analytics!
  6. Easy to manage and update – You don’t have to be a programmer to manage or update your page. It’s as simple as updating your profile’s status or uploading pictures.  Post, comment, reply to an inbox; Remember Reason #2!
  7. It’s free! – O.K., maybe this should have been #1. Who doesn’t love FREE stuff?  Facebook gives you all the above and It’s Free*!

It only takes a few minutes… and It’s Simply:

  • Choose a category and a Page name that represents your business.
  • Pick a logo or another image that people associate with your business to use as a profile picture.
  • Write a sentence about your business so people understand what you do.
  • Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook.
  • Choose a cover photo that represents your brand and showcases your product or service. It’s the first thing people will see when they visit your Page.

Today, almost everyone is on Facebook and businesses are expected to have a Facebook Page. Grow your business, build your brand and develop relationships with your customers. Be forward-thinking, join this trend now.

*Though, a valuable tool, a Facebook page does not take the place of your website. Having your own domain (realm of administrative autonomy, authority, or control) makes you a member of the biggest community of the world, the Internet. Remember to Read the Rules and Terms of Service on Facebook.

Social Media- Large ROI for Small Business

Though many small businesses are apt to still favor newspaper advertising and direct mail, which are time-intensive and costly, Small businesses and Entrepreneurs that adopt online marketing strategies see significant business benefits, ranging from increase in sales to broader market which results in a higher return on investment (ROI), according to a study conducted by Forrester.

Social media is a very valuable and cost effective tool for small businesses. Social media allows businesses to directly connect with their customers, reducing costs associated with traditional marketing and advertising. Not only can they reach customers but they can also interact with them. Nowadays, social media can be much more effective than the “old fashioned” method and can be done quite cheaply or even for free.

Social media is basically one person (customer) advertising your business to other potential customers. Unlike the normal word of mouth advertising of before, online social media allows the word to get to thousands of people instantly. One customer can easily bring in hundreds more depending on their online social reach. Positive reviews written on sites that specialize in rating businesses and products can have immediate results. Online potential for customers is unlimited.

Here are a few services available to get small businesses up and running in the modern world of online social media marketing and hopefully increase sales and profits.

Facebook
With all the buzz, you would think that Facebook had replaced the internet itself. These days it seems like everyone is on Facebook, and that’s not too far from the truth. Much like the behemoth search engine, Google, businesses can attract followers and fans are notified instantly when a business post to their Facebook page. Facebook offers advantages that many social media site don’t. Namely it lets businesses create a page complete with photos, videos, and lots of information. The business can post maps to their location, product descriptions, special offers, etc. and customers will be able to see them immediately.

Facebook pages that offer followers a way to participate on the site are the most popular. Many large businesses have their own custom designed Facebook applications that customers can use. These interesting applications are a great way to attract new followers and potential customers.

Twitter
Who hasn’t heard of Twitter? One can’t turn on a television these days without hearing about some celebrities Twitter account and followers. Businesses use Twitter in the same way celebs do to increase their popularity and keep “fans” updated on their happenings. Hard core Twitter uses can be reached almost perpetually. Businesses can use this for speedy advertising. An example might be a company that needs to clear out overstock quickly and need a sale announced as soon as possible. By announcing with Twitter, word of the sale (using hash tags i.e. #sale) is announced instantly to a large group of customers and customers will begin to materialize often within minutes of the Tweet going out.

The more creative a business is in there Twitter postings, the more effective their reach will be. Posts that are entertaining and informative will gather the largest number of followers and the most potential customers.

Yelp
Yelp is another excellent social media tool for businesses. Yelp is a local business search service that allows businesses to post their information and descriptions of their goods and services. Customers can post reviews and also rate the business for other customers to see. Posting complete information in Yelp is an excellent way for businesses to attract new customers.

Blogs
A blog, such as WordPress, is an essential social media tool. Businesses can use blogs to either write specifically about the business or they can post information relating to their target market or “niche.” Customers looking for information about products or services can arrive at the blog and will likely eventually wind up at the company’s website.

Blogs can be as creative as a business wants to get and the more creative the better. Blogs can also direct readers to the business’s Facebook and Twitter pages to create instant followers. Search Engine Optimization or relevant content, will increase the blog’s number of hits and lead to increased exposure.

All of these social media strategies depend largely on fresh, relevant content. Encourage consumers to follow your business by offering contests and specials only available through the sites. Make sure to update often with new content to encourage people to check in often. Once a business gets its social media engine up and running, company exposure will spread at an amazing rate. These days businesses can’t afford not to take advantage of these free services.

For more information on Social Media Marketing

Please visit Lord & Griffin Web Solutions or call Today for Free Consultation: 888-404-8282

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