Tag: Meridian Mississippi

Top 10 Features of a Winning E-Commerce Site

Lord Griffin IT Solutions E-Commerce Website- WordPress — Best E-Commerce Developer & E-Commerce Web Design Firms, Best Web Design Agencies – 2013

E-commerce has become a large part of the internet and the economy all around the world. Giving the consumers the opportunity to deal business online has helped to dissolve physical borders as well as to help businesses reach out to a wide variety of customers originally inaccessible. It’s important to have a good website design that encourages users to browse the online catalogue through their internet browser and to make their online purchase in the same place.

It’s not surprising that clearly stated information is the top factor in whether a customer buys from your site or not. But what are some of the other influences? Let’s take a look:

Pricing/shipping information clearly stated – It all comes down to trust, the less information you include in the ordering process/shopping cart the more likely the buyer will abandon their purchase. All taxes, shipping and additional costs should be clearly visible throughout the ordering process.
Looks credible and trustworthy – One of the easiest ways to instil trust in buyers is to have the relevant security badges for your site. Our ineedhits site is certified by TRUSTe and also its security is verified by VeriSign. Any affiliation with industry associates (such as SEMPO) also helps in building trust and credibility with buyers.
Product displayed on homepage – This makes sense as the main action you want visitors to make when reaching your homepage is to click deeper into your site.
Visually appealing – This is one of the basic principles of website design. Don’t make your site too cluttered – break up the text with images.
Total cost calculator (shipping, tax, etc)- Similarly to the first point, ensure that the buyer has all the pricing information before they submit their credit card or Paypal details. If you trick the buyer in the ordering process then it’s likely you will loose them forever.
Search function – As the number of products/services your site offers increases, the more it is necessary to offer a search box.
Privacy statement – I see a privacy policy as a must if you have an e-commerce site. With identity fraud on the rise it is imperative that customers feel that they can safely shop on your site.
Onsite customer reviews/testimonials – Reviews and testimonials give the buyer more confidence in transacting with you if you’re not a big brand.
Online customer service (live chat) – A live chat service is particularly helpful for buyers who are having trouble purchasing your products/service. By providing a live chat option you are likely to reduce your cart abandonment rate.
Links to social networks – If you have a Facebook or Twitter account for your business then why not share it with your buyers. One way to do this is put the links to all your social media sites in your website footer.

Lord & Griffin IT Solutions- New Orleans 2013 Award Banner — Lord & Griffin IT Solutions- New Orleans 2013 Award

Lord & Griffin IT Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

Network System Services

Lord & Griffin IT Solutions- Network System Services

Network services are the day-to-day tasks required to keep your network infrastructure up to date and operational 24 hours a day, 7 days a week. Working with your ISP to ensure there is always an Internet connection, keeping your network free of viruses, making sure you data is secure and backed up on a daily basis, and allowing people to work remotely are all examples of network services. Lord & Griffin IT Solutions offers Network System Services offered in the following areas:

LAN / WAN Integration
Virtual Private Network (VPN)
Email Server
Firewall / Security
Internet Gateway / Proxy Server
Data Back-up, Failover, and Recovery
File & Print Sharing
Terminal Services
Network Administration
Consultation

Lord & Griffin IT Solutions is an all-inclusive IT and Web solutions Company. Lord & Griffin IT Solutions can help you design, implement, optimize, manage and run your network infrastructure, regardless of its complexity and of your organization’s size. Fast, affordable business computer service and technical computer help – offering same day, weekend and evening appointments. Let us be your IT department for a fraction of the cost! For FREE Consultation Contact Us Today! 888-404-8282

Relationship Based Marketing

If you have been in sales or marketing for a while you probably have heard of the term “Relationship Based Marketing”. This type of marketing differs from other forms of marketing in that it recognizes the long term value of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.

Relationship marketing also relies upon acquiring the knowledge of what the consumer needs solely through existing customers in a mutual exchange. Relationship marketing is also dependent upon viral marketing for the acquisition of new customers. As we have seen in various campaigns, viral marketing can have extensive effects, both positive and negative, on your business.

What is viral marketing?

Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as sales increase) through self-replicating viral processes, similar to the spread of a computer viruses. Viral marketing usually spreads (most effectively) through the network effects of social media but it can be “old-fashion” word-of-mouth.

Promoting your company’s brand or products and services on sites like Facebook or Twitter involves different methods than you would utilize with your business website. The normal search engine optimization guidelines no longer apply. The Game has changed; your peers and potential customers on Social networking sites are using Social Media to change the rules of engagement.

If you want to use social media advertising to grow your business, you will need to make some adjustments. Here are a few for you:

Incorporate More Interactivity

Simply using social media marketing and advertising services to expand your market is wasted energy if your followers are not engaged with your brand. Your followers and fans need to continue to be engaged and interested. That implies you’ll need to have to publish on a regular basis and frequently and you’ll need to have content that moves them to get involved or considerably interaction (like, share or post comment), as much as possible.

Surveys show that more than 50% of internet surfers are more very likely to purchase from a corporation that they interact with on social media sites. Hmm.. Think about that. Web surfers are much more most likely to buy from or support a business or organization that they interact with on social media sites – not follow on social web sites. Interaction is the important.

Promoting Isn’t Interacting

This is a lesson I had to learn and it was a gut punch right to the stomach. Tweeting and posting about sales and special discounts is fantastic; your followers will enjoy the chance to conserve money. And when you get right down to it, the bottom line of small business advertising is to make sales. But your participation with social media marketing and advertising solutions can not be only market, promote, sell. Customers (Fans) are incredibly reluctant to follow companies that do almost nothing but provide through social media. You might amass followers, but in all likelihood, you’ll lose potential followers and eventually lose your active following.

Remember, the goal of using social media for your small business promoting is to in fact be social. You don’t have to be fascinating, but you must be human. Supply information, stir up ideas, make people want to interject. Submit surveys and polls. Inspire interaction between your followers. Get the conversation going. The much more helpful and social you are, the more likely your enthusiasts are to share or re-post and retweet your messages. And that is how you use relationship based concept of social media will expand your market reach.

Advertise Your Social Media Profiles

Social media is not a “if I build it, they will come” concept. When you create your website, when you develop your social media pages and profiles, you’ll want to promote and update them regularly. If you’re not doing it now, Start! The simplest thing to do is to promote your social media presence on your web site. Add a Facebook Like button and a Twitter “Tweet This” button to all of your blog site posts and pages. This will allow visitors to spread your stories with one particular click of a button.

Add links (buttons) to your Facebook fan page and your Twitter profile on each and every page of your web page. Then, when anybody visits your site, they can grow to be a enthusiast or follower immediately from your web page. Inspire visitors to come to be supporters and followers by making it straightforward for them to do so. Also include links to all of your social media profiles and pages in your electronic mail marketing templates, and hyperlink your profiles to each other (Facebook to Linkedin, vice versa) due to the fact most surfers use more than a single social media site.

The Relationship based concept of Social media marketing is an excellent way to market your business and develop your customer base. Relationship based marketing takes time and patience but is possibly one of the most viable and reliable forms of getting your name and company out to the public with the greatest long term value. Remember; Incorporate More Interactivity, Interact rather than promote and Advertise Your Social Media Profiles online and offline. Incorporate these basic recommendations and reap the rewards.

Need help incorporating these techniques? Contact us Today! We encourage all feedback, it helps us to better serve you.

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Full Service IT and Web Solutions Company

IT, Computer Systems and Network Services

Lord & Griffin IT Solutions is a full service IT and Web solutions company. Started in 2001, Lord & Griffin IT Solutions strives to provide all-inclusive IT and Web solutions, which includes (but not limited to) professional services in the following fields:in the following fields: IT Systems Management, IT Systems/Network Services, Web Hosting, Web Design, Web Development, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service and Web Support.

We specialize in helping Small Businesses, Non- Profit Organizations, and Individuals develop an effective and efficient IT and e-Business strategy. Typical clients range from sole proprietors, to small business, to Corporations. Our IT solutions enable small businesses, non-profit organizations and entrepreneurs to focus on business and expand their products and services, while we manage your IT environment . Take advantage of our knowledge and our commitment to help small businesses, non-profit organizations and entrepreneurs execute a well-designed IT and e-business strategy.

Other Services:

IT Systems Management
Lord & Griffin IT Solutions IT Systems Management are services designed with small and mid-size businesses in mind. Our certified technicians provide fast, affordable business computer service and technical computer help – offering same day, weekend and evening appointments. Let us be your IT department for a fraction of the cost! We can help you save time and money by lending your business our technical expertise.

Network Services
Network services are the day-to-day tasks required to keep your network infrastructure up to date and operational 24 hours a day, 7 days a week. Working with your ISP to ensure there is always an Internet connection, keeping your network free of viruses, making sure you data is secure and backed up on a daily basis, and allowing people to work remotely are all examples of network services. Lord & Griffin IT Solutions can help you design, implement, optimize, manage and run your network infrastructure, regardless of its complexity and of your organization’s size.

Coming Soon.. We Will Announce Our New Market, Stay Tuned!

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Content Is King.

Are you one of the many businesses and organizations that cringe at the thought of having to use social media to gain rankings for your website? Not every business has breaking news to share and that is OK. Sure, social media is now a ranking factor, but it is only one factor. Those of you losing sleep over your social media presence, or lack thereof, should relax and spend your business hours on business, not worrying about content and online marketing.

Content is the backbone of any website or online business collateral. But creating fresh Content at short intervals can be both time & cost prohibitive. With Lord & Griffin Web Solutions, you simply focus on providing quality product or service and we take care of the technical stuff. We create good content in one go so that you can leverage it to derive the full potential of your business thus saving recurring expenditure on time & money!

YOU need Quality, target- specific content for your business because:

It is tailored to cater to your specific business, thoroughly researched and catchy
It is 100% original – not ‘spun’
It goes through a strict QC before final delivery
It compels a user to ‘act’ – buy/spread news about your products and/or services
It results in improved rankings, high conversion rates & enhanced ROI for your business

Our Service Packages include:

• Website Content • Articles & Blogs • SEO Content • Marketing Content
• E-Learning Content • SMO Content • Ad Copywriting • Editing & Proof-Reading

Lord & Griffin Web Solutions has over 12 years of experience in generating great quality online content for clients across the U.S., UK, Australia and Europe.

Lord & Griffin Web Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

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