Marketing is evolving. It’s less about one off interactions and more about building trusting relationships through relevant content. Status Updates are the most effective way to start a conversation, drive word of mouth, and engage directly with your target audience. ~ LinkedIn
If you own or operate a business, I believe that a web presence (business profile) on LinkedIn is a MUST. LinkedIn has evolved into a platform for business professionals. With more than 225 million members worldwide, LinkedIn is a powerful way to reach the “Decision Makers” and “Top Influencers”. Another reason why I think LinkedIn is worth paying attention to is that, according to statistics, it is 277% more effective for lead generation than Facebook or Twitter.
Members are 2 xs more likely to recommend a company they follow.
Market your business on LinkedIn and to the Online community by creating a LinkedIn Company Page. Raise awareness of your brand, promote career opportunities, and educate potential customers on your products and services.
LinkedIn recommends the following:
- Post status updates- Share company news, industry articles, thought leadership pieces or ask followers to weigh in on hot topics. Posts will appear on your Company Page and in the news feed on the homepage of each of your followers (desktop, tablet and smartphones). When followers like, comment, share – your message spreads to their networks and builds viral distribution.
- Share rich, relevant content – Share images, infographics, or any compelling content that you’ve developed which can help to build a relationship with your target audience. Share news with specific LinkedIn members –Target your update based on our unique criteria. It’s a powerful way to deliver highly relevant content to the right audience.
- Encourage virality – Ask followers to like, share, and comment on your updates. This helps spread your message to their entire network.
- Monitor follower & page stats- Keep an eye on company update metrics so you can fine-tune your messages and increase engagement. Use follower analytics to gain a deeper understanding of your follower base, community growth, and engagement levels. Leverage page analytics to learn about page traffic & activity.
To get started using LinkedIn Today, Click Here.