Tag: Internet & Online/Domain Services

LinkedIn- Network of Decision Makers

Marketing is evolving. It’s less about one off interactions and more about building trusting relationships through relevant content. Status Updates are the most effective way to start a conversation, drive word of mouth, and engage directly with your target audience. ~ LinkedIn

If you own or operate a business, I believe that a web presence (business profile) on LinkedIn is a MUST. LinkedIn has evolved into a platform for business professionals. With more than 225 million members worldwide, LinkedIn is a powerful way to reach the “Decision Makers” and “Top Influencers”. Another reason why I think LinkedIn is worth paying attention to is that, according to statistics, it is 277% more effective for lead generation than Facebook or Twitter.

Members are 2 xs more likely to recommend a company they follow.

Market your business on LinkedIn and to the Online community by creating a LinkedIn Company Page. Raise awareness of your brand, promote career opportunities, and educate potential customers on your products and services.

LinkedIn recommends the following:

  1. Post status updates- Share company news, industry articles, thought leadership pieces or ask followers to weigh in on hot topics. Posts will appear on your Company Page and in the news feed on the homepage of each of your followers (desktop, tablet and smartphones). When followers like, comment, share – your message spreads to their networks and builds viral distribution.
  2. Share rich, relevant content – Share images, infographics, or any compelling content that you’ve developed which can help to build a relationship with your target audience. Share news with specific LinkedIn members –Target your update based on our unique criteria. It’s a powerful way to deliver highly relevant content to the right audience.
  3. Encourage virality – Ask followers to like, share, and comment on your updates. This helps spread your message to their entire network.
  4. Monitor follower & page stats- Keep an eye on company update metrics so you can fine-tune your messages and increase engagement. Use follower analytics to gain a deeper understanding of your follower base, community growth, and engagement levels. Leverage page analytics to learn about page traffic & activity.

To get started using LinkedIn Today, Click Here.

Linkedin Follow Lord & Griffin IT Solutions’ On LinkedIn. Get company updates, company news, industry articles and thoughts on industry trends.

Full Service IT and Web Solutions Company

IT, Computer Systems and Network Services
IT, Computer Systems and Network Services

Lord & Griffin IT Solutions  is a full service IT and Web solutions company. Started in 2001, Lord & Griffin IT Solutions strives to provide all-inclusive IT and Web solutions, which includes (but not limited to) professional services in the following fields:in the following fields: IT Systems Management, IT Systems/Network Services, Web Hosting, Web Design, Web Development, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service and Web Support.

We specialize in helping Small Businesses, Non- Profit Organizations, and Individuals develop an effective and efficient IT and e-Business strategy. Typical clients range from sole proprietors, to small business, to Corporations. Our IT solutions enable small businesses, non-profit organizations and entrepreneurs to focus on business and expand their products and services, while we manage your IT environment . Take advantage of our knowledge and our commitment to help small businesses, non-profit organizations and entrepreneurs execute a well-designed IT and e-business strategy.

 Other Services:

IT Systems Management
Lord & Griffin IT Solutions IT Systems Management are services designed with small and mid-size businesses in mind. Our certified technicians provide fast, affordable business computer service and technical computer help – offering same day, weekend and evening appointments. Let us be your IT department for a fraction of the cost! We can help you save time and money by lending your business our technical expertise.

Network Services
Network services are the day-to-day tasks required to keep your network infrastructure up to date and operational 24 hours a day, 7 days a week. Working with your ISP to ensure there is always an Internet connection, keeping your network free of viruses, making sure you data is secure and backed up on a daily basis, and allowing people to work remotely are all examples of network services. Lord & Griffin IT Solutions can help you design, implement, optimize, manage and run your network infrastructure, regardless of its complexity and of your organization’s size.

Coming Soon.. We Will Announce Our New Market, Stay Tuned!

Lord & Griffin IT Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

Be Sure to find Us on:

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Content Is King.

Content

Are you one of the many businesses and organizations that cringe at the thought of having to use social media to gain rankings for your website? Not every business has breaking news to share and that is OK. Sure, social media is now a ranking factor, but it is only one factor. Those of you losing sleep over your social media presence, or lack thereof, should relax and spend your business hours on business, not worrying about content and online marketing.

Content is the backbone of any website or online business collateral. But creating fresh Content at short intervals can be both time & cost prohibitive. With Lord & Griffin Web Solutions, you simply focus on providing  quality product or service and we take care of the technical stuff. We create good content in one go so that you can leverage it to derive the full potential of your business thus saving recurring expenditure on time & money!

YOU need Quality, target- specific content for your business because:

  1.  It is tailored to cater to your specific business, thoroughly researched and catchy
  2.  It is 100% original – not ‘spun’
  3.  It goes through a strict QC before final delivery
  4.  It compels a user to ‘act’ – buy/spread news about your products and/or services
  5.  It results in improved rankings, high conversion rates & enhanced ROI for your business

Our Service Packages include:

• Website Content • Articles & Blogs • SEO Content • Marketing Content
• E-Learning Content • SMO Content • Ad Copywriting • Editing & Proof-Reading

Lord & Griffin Web Solutions has over 12 years of experience in generating great quality online content for clients across the U.S., UK, Australia and Europe.

Contact Us Today for Free Consultation.

Lord & Griffin Web Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

7 Reasons You Need A Website Over Social Media Page

Hub-and-Spoke-Marketing

I will use Facebook, Simply because it is the most widely used of all social media pages. There are many reasons a Facebook page or any other social media profile does not take the place of a website. Here are 7 Reasons:

  1. You Don’t Own It. Facebook owns your Facebook page. They can shut it down without warning. They can change the way it is displayed without notification. Don’t like the new layout? You can always add code to change it… Yeah Right! You’ll get use to it. True Story: I spent six months building an online presence just to have it deleted, over 5 pages, 60 articles and hundreds of followers. It happens; don’t let it happen to you.
  2. It’s Not Your Domain Name – Your Domain Name is part of your brand. It should be an address online where people can find you. It should be on your business card and on the signature line of your email. When you use your Facebook URL, you advertise that you are using space for your business for free. It gives the impression that you are cheap and possibly a “fly-by-night” business.
  3. You Don’t Control It – Besides not owning the Page, you don’t control it. You may spend many hours and/or hundreds of dollars customizing your page only to have the design wiped out by a Facebook the next day. You can only put certain types of images, where they let you. Gives new meaning to “Free Enterprise”. Your Internet presence should reflect your brand, not Facebook’s.
  4. Lack of Functionality – Having a website gives you the ability to collect email addresses of potential customers interested in your product or service. You can create a questionnaire or survey for free and embed it in your website. You can schedule when information is posted. You can create different content for different customers. And you can sell your products or services straight off of your website. Contact us today, if you want to know how. You can’t do these things with a Facebook page. Even if you do not want to do any of those things at present, do you think it is wise to build your brand on a platform where you will never be allowed the flexibility or functionality you need?
  5. No Analytics – Facebook Page’s Insight is limited… With a website you can use Google Analytics (free) or a Stat counter, you can see how people are interacting with your website. You can see what information they are drawn toward and how long they stayed on your site. You can see where they are not interested to limit your investment toward advertising those benefits and features. You can see what time of day your customers are considering your particular offering to coordinate your social media activity to those times. Your website can give you tons of information Facebook isn’t.
  6. Unreliable Message Distribution – When you post an update on Facebook it is limited to and through Facebook. When you announce a new sale in your status update most of your Facebook friends or fans may never see it. You have limited control over the market reach of your message.
  7. Limited Network – If you have been following the news about Facebook you have seen it has almost stopped growing in the United States. Many Professionals are abandoning Facebook, much like the exodus from MySpace, for a variety of reasons. In my opinion, Facebook is losing its luster, much the same way MySpace did.

Facebook Page does not take the place of your website. It Is Not A Replacement For Your Website. Social media has its place. LinkedIn is a business network and if you are in business you definitely should be on LinkedIn. Having your own domain (realm of administrative autonomy, authority, or control) and website makes you a member of the biggest community of the world, the Internet. Build your website as your hub, and then extend your reach into social networks.

7 Reasons To Have A Facebook Page

Like Lord & Griffin IT Solutions on Facebook
Like Lord & Griffin IT Solutions on Facebook

Top 7 Reasons you should have a Facebook Page:

  1. Self-promotion – If you want to get your business out there, Facebook is a powerful tool. Facebook has about 1.11 billion (active March 2013) users, ^ a b “Facebook Reports First Quarter 2013 Results”. Facebook Retrieved 2 May 2013.
  2. Interaction – Interaction and engagement is very important in today’s socially connected world. Followers and potential customers want to connect with you. They want to feel your humanness (whodathunk?). Facebook enables you to do so almost effortlessly. Followers can comment, like, or share something you posted, and most of all, your followers can connect with you, and other followers building a sense of community.
  3. Online presence – Having a Facebook page enables you to: 1.) build an online presence where you can connect with your followers. 2.) have an opportunity to reach the over 1 billion Facebook users. 3.) target specific or different kinds of markets and demographics as well as increases relevance through SEO (Search Engine Optimization).
  4. Drives traffic to your site – By adding your URL (http://www.sample.com/i.e. or web address (http://www.abcxyz.com) in the description area, in posts, or in comments, you have the possibility of driving traffic to your website.
  5. Analyze market – Want to know who your followers are, what the best time to post, who sees it, who is talking about your page, and your reach? Facebook gives you the ability to do so (30 likes first). Think of it as Facebook Analytics!
  6. Easy to manage and update – You don’t have to be a programmer to manage or update your page. It’s as simple as updating your profile’s status or uploading pictures.  Post, comment, reply to an inbox; Remember Reason #2!
  7. It’s free! – O.K., maybe this should have been #1. Who doesn’t love FREE stuff?  Facebook gives you all the above and It’s Free*!

It only takes a few minutes… and It’s Simply:

  • Choose a category and a Page name that represents your business.
  • Pick a logo or another image that people associate with your business to use as a profile picture.
  • Write a sentence about your business so people understand what you do.
  • Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook.
  • Choose a cover photo that represents your brand and showcases your product or service. It’s the first thing people will see when they visit your Page.

Today, almost everyone is on Facebook and businesses are expected to have a Facebook Page. Grow your business, build your brand and develop relationships with your customers. Be forward-thinking, join this trend now.

*Though, a valuable tool, a Facebook page does not take the place of your website. Having your own domain (realm of administrative autonomy, authority, or control) makes you a member of the biggest community of the world, the Internet. Remember to Read the Rules and Terms of Service on Facebook.