Wishing everyone a Happy 4th Of July Friday!
Tag: Advertising
Top 7 Reasons WHY You Need a Business Website in 2014
Top 7 Reasons You Need a Business Website in 2014
Professional Web Design Services Starting at $250 + Hosting
Nothing conveys “business” to your client base like a professional, well-targeted website. With our award-winning web design and internet marketing expertise, we know how to create or improve your web presence. Whether you know exactly what you want in a website, or have a general idea, our Consultants will assess your individual needs and develop an effective and efficient Web Solution. We have the knowledge and skills to build you or your company (from Social Media Profiles and Pages to E-Commerce Websites) the perfect online presence.
*Only about 44% of small businesses operate a website. 47% of prospective customers said they are more likely to purchase services or products from a small business with a website, according to a recent Discover Small Business Watch Survey.
Having a website of your own provides your business with invaluable advantages over the traditional advertising channels. There are at least 7 reasons why you should present your business online:
- Increased customers’ convenience: Searching for businesses and products over the Internet is much easier and quicker than leafing through the Yellow Pages. Anytime a potential or existing customer wants to find out more about your business, they can easily do that, especially if you have an “F&Q” section added. Your customers can be always in touch with you, all they need to know is your website address.
- Greater accessibility to your business profile: Your business profile will be accessible from EVERYWHERE. No other ad channel provides such global coverage. You will not depend any more on restricted presentations based on phone book entries. What is more important, more and more customers nowadays resort to the Internet when searching for products, services and businesses.
- Greater opportunities for promoting your business portfolio: People can`t buy your products or services if they don`t know that they actually exist. Through a WEBSITE you can tell your potential audience much more than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations with regard to space and time, nationality and residency. You can say as many things as you want, to as many people as YOU wish. And your business representation can be as resourceful as is the Internet.
- Low-cost efficient advertising: Practically, what happens is – your website runs a NON-STOP PROMOTION of your business! Your customers are always able to obtain up-to-date and thorough information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they have time or need to.
- Around-the-clock availability: A website is available 24 hours a day, 7 days a week, 365 days a year. It will be your hardest-working employee, never getting sick, or taking holiday. And you can always rest assured that your website is there for you – to answer to your customers` questions, or to collect their feedback instead of you.
- It saves time: With a website, prospective customers can learn about you and your business at any time of the day or night without you having to be all the time pre-occupied with the process. The time you would otherwise spend on answering or re-directing of your customers` questions can be now saved and invested in further activities to increase your profits, in other words – in further expansion of your business.
- It saves money: You can save a lot of money spent otherwise on print and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings. Furthermore, while regular renewals of printed materials can be quite expensive and also time consuming, updating information on your website is always handy, fast and most important – amazingly efficient. As we all know, nothing is more valued in a business than optimal productivity for minimal input costs.
Please contact us to schedule a Free consultation. To see a few of the websites we have created recently or view our portfolio. Call: 888-404-8282 or email: contact@lordgriffin.net
What a website can do for your business: Help customers find you when searching online • Sell products and possibly increase revenue • Save your valuable time • Give your business a professional look and more credibility.
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Top 10 Features of a Winning E-Commerce Site
E-commerce has become a large part of the internet and the economy all around the world. Giving the consumers the opportunity to deal business online has helped to dissolve physical borders as well as to help businesses reach out to a wide variety of customers originally inaccessible. It’s important to have a good website design that encourages users to browse the online catalogue through their internet browser and to make their online purchase in the same place.
It’s not surprising that clearly stated information is the top factor in whether a customer buys from your site or not. But what are some of the other influences? Let’s take a look:
Top 10 Features of a Winning E-Commerce Site
- Pricing/shipping information clearly stated – It all comes down to trust, the less information you include in the ordering process/shopping cart the more likely the buyer will abandon their purchase. All taxes, shipping and additional costs should be clearly visible throughout the ordering process.
- Looks credible and trustworthy – One of the easiest ways to instil trust in buyers is to have the relevant security badges for your site. Our ineedhits site is certified by TRUSTe and also its security is verified by VeriSign. Any affiliation with industry associates (such as SEMPO) also helps in building trust and credibility with buyers.
- Product displayed on homepage – This makes sense as the main action you want visitors to make when reaching your homepage is to click deeper into your site.
- Visually appealing – This is one of the basic principles of website design. Don’t make your site too cluttered – break up the text with images.
- Total cost calculator (shipping, tax, etc)- Similarly to the first point, ensure that the buyer has all the pricing information before they submit their credit card or Paypal details. If you trick the buyer in the ordering process then it’s likely you will loose them forever.
- Search function – As the number of products/services your site offers increases, the more it is necessary to offer a search box.
- Privacy statement – I see a privacy policy as a must if you have an e-commerce site. With identity fraud on the rise it is imperative that customers feel that they can safely shop on your site.
- Onsite customer reviews/testimonials – Reviews and testimonials give the buyer more confidence in transacting with you if you’re not a big brand.
- Online customer service (live chat) – A live chat service is particularly helpful for buyers who are having trouble purchasing your products/service. By providing a live chat option you are likely to reduce your cart abandonment rate.
- Links to social networks – If you have a Facebook or Twitter account for your business then why not share it with your buyers. One way to do this is put the links to all your social media sites in your website footer.
Lord & Griffin IT Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).
Relationship Based Marketing
If you have been in sales or marketing for a while you probably have heard of the term “Relationship Based Marketing”. This type of marketing differs from other forms of marketing in that it recognizes the long term value of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.
Relationship marketing also relies upon acquiring the knowledge of what the consumer needs solely through existing customers in a mutual exchange. Relationship marketing is also dependent upon viral marketing for the acquisition of new customers. As we have seen in various campaigns, viral marketing can have extensive effects, both positive and negative, on your business.
What is viral marketing?
Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as sales increase) through self-replicating viral processes, similar to the spread of a computer viruses. Viral marketing usually spreads (most effectively) through the network effects of social media but it can be “old-fashion” word-of-mouth.
Promoting your company’s brand or products and services on sites like Facebook or Twitter involves different methods than you would utilize with your business website. The normal search engine optimization guidelines no longer apply. The Game has changed; your peers and potential customers on Social networking sites are using Social Media to change the rules of engagement.
If you want to use social media advertising to grow your business, you will need to make some adjustments. Here are a few for you:
Incorporate More Interactivity
Simply using social media marketing and advertising services to expand your market is wasted energy if your followers are not engaged with your brand. Your followers and fans need to continue to be engaged and interested. That implies you’ll need to have to publish on a regular basis and frequently and you’ll need to have content that moves them to get involved or considerably interaction (like, share or post comment), as much as possible.
Surveys show that more than 50% of internet surfers are more very likely to purchase from a corporation that they interact with on social media sites. Hmm.. Think about that. Web surfers are much more most likely to buy from or support a business or organization that they interact with on social media sites – not follow on social web sites. Interaction is the important.
Promoting Isn’t Interacting
This is a lesson I had to learn and it was a gut punch right to the stomach. Tweeting and posting about sales and special discounts is fantastic; your followers will enjoy the chance to conserve money. And when you get right down to it, the bottom line of small business advertising is to make sales. But your participation with social media marketing and advertising solutions can not be only market, promote, sell. Customers (Fans) are incredibly reluctant to follow companies that do almost nothing but provide through social media. You might amass followers, but in all likelihood, you’ll lose potential followers and eventually lose your active following.
Remember, the goal of using social media for your small business promoting is to in fact be social. You don’t have to be fascinating, but you must be human. Supply information, stir up ideas, make people want to interject. Submit surveys and polls. Inspire interaction between your followers. Get the conversation going. The much more helpful and social you are, the more likely your enthusiasts are to share or re-post and retweet your messages. And that is how you use relationship based concept of social media will expand your market reach.
Advertise Your Social Media Profiles
Social media is not a “if I build it, they will come” concept. When you create your website, when you develop your social media pages and profiles, you’ll want to promote and update them regularly. If you’re not doing it now, Start! The simplest thing to do is to promote your social media presence on your web site. Add a Facebook Like button and a Twitter “Tweet This” button to all of your blog site posts and pages. This will allow visitors to spread your stories with one particular click of a button.
Add links (buttons) to your Facebook fan page and your Twitter profile on each and every page of your web page. Then, when anybody visits your site, they can grow to be a enthusiast or follower immediately from your web page. Inspire visitors to come to be supporters and followers by making it straightforward for them to do so. Also include links to all of your social media profiles and pages in your electronic mail marketing templates, and hyperlink your profiles to each other (Facebook to Linkedin, vice versa) due to the fact most surfers use more than a single social media site.
The Relationship based concept of Social media marketing is an excellent way to market your business and develop your customer base. Relationship based marketing takes time and patience but is possibly one of the most viable and reliable forms of getting your name and company out to the public with the greatest long term value. Remember; Incorporate More Interactivity, Interact rather than promote and Advertise Your Social Media Profiles online and offline. Incorporate these basic recommendations and reap the rewards.
Need help incorporating these techniques? Contact us Today! We encourage all feedback, it helps us to better serve you.
Lord & Griffin IT Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).
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HubPages- Generating Traffic
Generating traffic to your site means more sales, more income and more points toward your search engine results. This in turn means even more traffic, more sales, and even more income. There are many ways and one of them is through the creation of a HubPage; we will focus on using the pure SEO and keywords method with some diverse media mix. A HubPage is an all-inclusive page that informs the reader about a subject. So to create your HubPage you will need to pick a topic. Let’s say your topic is plumbing. You may want to focus in on one aspect of plumbing, say for instance, how to change out a faucet.
Before writing your copy (article or post), you may want to have a list of at least three keywords that you will use throughout your article. In this article I will use; Hubpage, Search engines and key words. Many people prefer to write a 150 word summary description of their hub page. Include in this summary your main keywords as this will appear next to your hub page listing on the search engines. Your article should be between 1000 to 1500 words long. You want to look for a keyword density of around 2%. There are websites and software that will help you evaluate your keyword density within your text that basically takes the total words and divides it by the number of times your keyword is represented. Make sure one of those keywords is in your title. Creating a title that is enticing and has a keyword can take some thought.
Now to write an interesting article without it appearing as if you are stuffing it with keywords. Keep your article’s content interesting and unique. Second, if you want people to read your article, write about a topic that maybe nobody else has thought to write about. Give your reader something worth their time to read. Also, for formatting purposes, place plenty of paragraphs in your text making it easier to read. Include bullet points if possible or lists as they are also easier for your reader to view.
After you have written your article you will now want to insert photos or images. Include at least 3 images, preferably 5 images. Don’t forget that they must be royalty free in order to include them on your HubPage. There are hundreds of sites that offer stock images that you can either purchase or pick up for free. Images make your page more attractive to read and search engines see images as additional data to the text you’ve written and add value to the overall way a search engine reads, ranks and lists. Hide keywords within your image by renaming and tagging images before uploading them to your page. If your keyword is ‘web design’, name your image web-design.jpg or something similar. Also give your images alt tags. Search engines look for keywords both on the page and off the page, so take the opportunity to utilize everything you put together in a meaningful way.
Next, include a video. Search Engines rate videos highly and if your HubPage links to video’s that are already on the search engine listings, it will give your HubPage a better ranking. Try and include at least one video, and a maximum of three. (Use YouTube or Google for the best results). There are millions of videos you can find on YouTube that will match up with what it is you are trying to educate your public about. Use an image from the video along with a link to the video within your hub page. Again, this is a good opportunity to include valuable keywords.
Now link everything up. Link at least three of your keywords to related resources. You will also have links from your images and video that go to related resources. You can link to sources such as articles, forums, or websites. Now you are ready to publish your hub page and bring in the traffic!
Lord & Griffin IT Solutions: Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).
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