If you have been in sales or marketing for a while you probably have heard of the term “Relationship Based Marketing”. This type of marketing differs from other forms of marketing in that it recognizes the long term value of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.
Relationship marketing also relies upon acquiring the knowledge of what the consumer needs solely through existing customers in a mutual exchange. Relationship marketing is also dependent upon viral marketing for the acquisition of new customers. As we have seen in various campaigns, viral marketing can have extensive effects, both positive and negative, on your business.
What is viral marketing?
Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as sales increase) through self-replicating viral processes, similar to the spread of a computer viruses. Viral marketing usually spreads (most effectively) through the network effects of social media but it can be “old-fashion” word-of-mouth.
Promoting your company’s brand or products and services on sites like Facebook or Twitter involves different methods than you would utilize with your business website. The normal search engine optimization guidelines no longer apply. The Game has changed; your peers and potential customers on Social networking sites are using Social Media to change the rules of engagement.
If you want to use social media advertising to grow your business, you will need to make some adjustments. Here are a few for you:
Incorporate More Interactivity
Simply using social media marketing and advertising services to expand your market is wasted energy if your followers are not engaged with your brand. Your followers and fans need to continue to be engaged and interested. That implies you’ll need to have to publish on a regular basis and frequently and you’ll need to have content that moves them to get involved or considerably interaction (like, share or post comment), as much as possible.
Surveys show that more than 50% of internet surfers are more very likely to purchase from a corporation that they interact with on social media sites. Hmm.. Think about that. Web surfers are much more most likely to buy from or support a business or organization that they interact with on social media sites – not follow on social web sites. Interaction is the important.
Promoting Isn’t Interacting
This is a lesson I had to learn and it was a gut punch right to the stomach. Tweeting and posting about sales and special discounts is fantastic; your followers will enjoy the chance to conserve money. And when you get right down to it, the bottom line of small business advertising is to make sales. But your participation with social media marketing and advertising solutions can not be only market, promote, sell. Customers (Fans) are incredibly reluctant to follow companies that do almost nothing but provide through social media. You might amass followers, but in all likelihood, you’ll lose potential followers and eventually lose your active following.
Remember, the goal of using social media for your small business promoting is to in fact be social. You don’t have to be fascinating, but you must be human. Supply information, stir up ideas, make people want to interject. Submit surveys and polls. Inspire interaction between your followers. Get the conversation going. The much more helpful and social you are, the more likely your enthusiasts are to share or re-post and retweet your messages. And that is how you use relationship based concept of social media will expand your market reach.
Advertise Your Social Media Profiles
Social media is not a “if I build it, they will come” concept. When you create your website, when you develop your social media pages and profiles, you’ll want to promote and update them regularly. If you’re not doing it now, Start! The simplest thing to do is to promote your social media presence on your web site. Add a Facebook Like button and a Twitter “Tweet This” button to all of your blog site posts and pages. This will allow visitors to spread your stories with one particular click of a button.
Add links (buttons) to your Facebook fan page and your Twitter profile on each and every page of your web page. Then, when anybody visits your site, they can grow to be a enthusiast or follower immediately from your web page. Inspire visitors to come to be supporters and followers by making it straightforward for them to do so. Also include links to all of your social media profiles and pages in your electronic mail marketing templates, and hyperlink your profiles to each other (Facebook to Linkedin, vice versa) due to the fact most surfers use more than a single social media site.
The Relationship based concept of Social media marketing is an excellent way to market your business and develop your customer base. Relationship based marketing takes time and patience but is possibly one of the most viable and reliable forms of getting your name and company out to the public with the greatest long term value. Remember; Incorporate More Interactivity, Interact rather than promote and Advertise Your Social Media Profiles online and offline. Incorporate these basic recommendations and reap the rewards.
Need help incorporating these techniques? Contact us Today! We encourage all feedback, it helps us to better serve you.
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