Category: Relationship Marketing

Happy 4th Of July!

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Wishing everyone a Happy 4th Of July Friday!

 

 

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Mobile Marketing: Making a Small World, Even Smaller

Lord & Griffin IT Solutions

As Demand Bred Innovation, We Now Have Mobile Marketing To Add To Our Marketing Mix.

What is mobile marketing? Mobile marketing is a marketing methods via mobile devices (i.e. smart phones, tablets) mobile apps and mobile websites.. There are different types of mobile marketing and these include SMS (text) marketing, mobile web and Bluetooth proximity marketing, MMS, mobile applications, PPC mobile marketing, mobile banner ads, Location-based marketing, voice marketing, mobile games and Barcodes/QR codes.

Mobile Marketing Methods:

Mobile Web–  Almost 95% of mobile devices are internet ready. That covers advertising on internet web pages and through Mobile Apps (via Internet access).

Text/SMS Marketing– Short message service (SMS) or sent to potential customers through the mobile phone using a short code with is a short number of 4-6 digits or a short code with it the usual 9 digit number system, that is referred to as a long code. For example: “Get Web Design and Internet Marketing Services 30% Lower than Competitors Prices” (Sent from ##-###-####).

MMS (multi-media message service)– Messages that are sent to customers in the form of video, pictures and audio.

Mobile Apps & Mobile Banner Ads– Mobile website with an advertisement or banner ads customized to fit mobile websites and cater to mobile phone users.

Location-Based Marketing– Mobile marketing using GPS and other software technologies to locate mobile phone users according to their current location and then send adverts and other information to them (usually multi-media).

Mobile Broadcast MarketingPre-recorded messages that are sent via computer managed list.

Mobile Games & Contest– Mobile games or contests that the user downloads that advertise a company or its services and products and aims to entice the user to respond to the advertisement.

Barcodes/QR (quick-response barcodes)– Barcodes that allow mobile users to easily obtain information via QR Readers on mobile devices.

90% of people read their text messages, 85% respond positively to marketing messages.

These are just some things you can utilize in your mobile marketing mix.  The emergence of this innovative business technology and brilliance of the internet has put your audience within the reach of their fingertips.  Go Mobile and Extend your Reach with Mobile Marketing. To find out more about Transforming Your Marketing efforts with the Cutting Edge Business Technology of Mobile Marketing and how you can affordably start your Mobile Marketing Camaign  Click Here

Lord & Griffin IT Solutions

Be sure to Like Lord & Griffin IT Solutions On Facebook.  You may also want to read “Must-Have Business Apps

 

Lord & Griffin IT Solutions:  Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

Local Business Listings

Local Search Engine Optimization

business listings

Have you noticed on some sites, your business information is listed wrong or while others don’t even have your business listed? I have to be honest I didn’t give it much thought until my business listing had been hijacked.. Yes, someone’s business was “mistakenly” posted online as Lord & Griffin IT Solutions. Sad to say, I think this trend will continue..

One of the trends I want  to talk about today is “Local SEO”.  Throughout 2013, there has been tremendous growth in SEO, particularly in the area of Local Search Optimization. Local listings are like hitting the jackpot for specific businesses, especially if you work in a service area like web design or anything sales related.

Every local business in the United States (more than 15 million!) needs their business listed properly and to make sure consumers are finding them in search results.

There are benefits to having active and professional local listings pages.. You can release specific information, your news and views, products and services to a target audience and following on a host of different platforms. When people see your local listings are being viewed and are updated regularly, they will flock to your website, potentially bringing you customers and sales. Local listings are becoming vitally important in online marketing. They give customers a  way of rating a business and seeing how good they are, due to the lack of faith in the online review system at present.

What Local SEO Optimization Can Do For You:

  •  Creates local business listing for promotion in your own local market.
  • Expands Business reach to more customers in the local area.
  • Helps you market more efficiently and effectively in your locality.
  • Gives customers access to your business contact details on demand.
  • Allows the visitors in and around your targeted area to find and connect to your business very quickly.

Bad Listings is Bad Business. How does your business information look? Check for Free!


Get your FREE Report that will show how your business info appears on Yahoo!, MapQuest, Yelp, … and 35 more sites!

Need help Local SEO? Contact us Today! 888-404-8282

Lord & Griffin IT Solutions:  Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

Relationship Based Marketing

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If you have been in sales or marketing for a while you probably have heard of the term “Relationship Based Marketing”. This type of marketing differs from other forms of marketing in that it recognizes the long term value of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.

Relationship marketing also relies upon acquiring the knowledge of what the consumer needs solely through existing customers in a mutual exchange. Relationship marketing is also dependent upon viral marketing for the acquisition of new customers. As we have seen in various campaigns, viral marketing can have extensive effects, both positive and negative, on your business.

What is viral marketing?

Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as sales increase) through self-replicating viral processes, similar to the spread of a computer viruses. Viral marketing usually spreads (most effectively) through the network effects of social media but it can be “old-fashion” word-of-mouth.

Promoting your company’s brand or products and services on sites like Facebook or Twitter involves different methods than you would utilize with your business website. The normal search engine optimization guidelines no longer apply. The Game has changed; your peers and potential customers on Social networking sites are using Social Media to change the rules of engagement.

If you want to use social media advertising to grow your business, you will need to make some adjustments. Here are a few for you:

Incorporate More Interactivity

Simply using social media marketing and advertising services to expand your market is wasted energy if your followers are not engaged with your brand. Your followers and fans need to continue to be engaged and interested. That implies you’ll need to have to publish on a regular basis and frequently and you’ll need to have content that moves them to get involved or considerably interaction (like, share or post comment), as much as possible.

Surveys show that more than 50% of internet surfers are more very likely to purchase from a corporation that they interact with on social media sites. Hmm.. Think about that.  Web surfers are much more most likely to buy from or support a business or organization that they interact with on social media sites – not follow on social web sites. Interaction is the important.

Promoting Isn’t Interacting

This is a lesson I had to learn and it was a gut punch right to the stomach. Tweeting and posting about sales and special discounts is fantastic; your followers will enjoy the chance to conserve money. And when you get right down to it, the bottom line of  small business advertising is to make sales. But your participation with social media marketing and advertising solutions can not be only market, promote, sell. Customers (Fans) are incredibly reluctant to follow companies that do almost nothing but provide through social media. You might amass followers, but in all likelihood, you’ll lose potential followers and eventually lose your active following.

Remember, the goal of  using social media for your small business promoting is to in fact be social. You don’t have to be fascinating, but you must be human. Supply information, stir up ideas, make people want to interject. Submit surveys and polls. Inspire interaction  between your followers. Get the conversation going. The much more helpful and social you are, the more likely your enthusiasts are  to share or re-post and retweet your messages. And that is how you use relationship based concept of social media will expand your market reach.

Advertise Your Social Media Profiles

Social media is not a “if I build it, they will come” concept. When you create your website, when you develop your social media pages and profiles, you’ll want to promote and update them regularly. If you’re not doing it now, Start! The simplest thing to do is to promote your social media presence on your web site. Add a Facebook Like button and a Twitter “Tweet This” button to all of your blog site posts and pages. This will allow visitors to spread your stories with one particular click of a button.

Add links (buttons) to your Facebook fan page and your Twitter profile on each and every page of your web page. Then, when anybody visits your site, they can grow to be a enthusiast or follower immediately from your web page. Inspire visitors to come to be supporters and followers by making it straightforward for them to do so. Also include links to all of your social media profiles and pages in your electronic mail marketing templates, and hyperlink your profiles to each other (Facebook to Linkedin, vice versa) due to the fact most surfers use more than a single social media site.

The Relationship based concept of Social media marketing is an excellent way to market your business and develop your customer base.  Relationship based marketing takes time and patience but is possibly one of the most viable and reliable forms of getting your name and company out to the public with the greatest long term value. Remember; Incorporate More Interactivity, Interact rather than promote and Advertise Your Social Media Profiles online and offline. Incorporate these basic recommendations and reap the rewards.

Need help incorporating these techniques? Contact us Today! We encourage all feedback, it helps us to better serve you.

Lord & Griffin IT Solutions:  Advertising & Marketing/Consultants, Advertising & Marketing, Internet & Online/Domain Services, /Web Design & Development/ Web Hosting, IT Systems Management, IT Systems/Network Services, Internet Marketing/SEO, Logo Design, Graphic Design, Rich Media Animation, Mobile Application Development and the utmost in Customer Service, Rural Outsourcing and Web Support in Philadelphia & Choctaw, MS, Meridian, MS and East Mississippi and West Alabama as well as Jackson, MS and Greater Jackson Metro Area and New Orleans, LA  and Greater New Orleans-Metairie-Kenner Metro Area (including Baton Rouge, LA).

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